Brochures are essentially booklets advertising your business which can be used specifically to target the people who you believe will gain the most from what your organisation provides. They are a cost-effective, accessible means of targeting potential customers, to allow them to understand more about your business.
Think about something as simple as a takeaway menu posted through your door just before you’re deciding what to eat, and just how targeted they are to the customers within their delivery radius. In the same way, a high-quality brochure provides a tangible piece of marketing which won’t easily be discarded and attracts far more attention than an online advert ever could. An online advert might be difficult to trace back and locate, whereas a brochure, in the hands of the very customers a business wants to attract, is an effective, visible, highly valued marketing tool.