Whenever a brand asks me to create a billboard poster for them, my design approach is considerably more artistic than it would be for any other advertising format (press, online, social media), yet always on brand.

 The hours of screen time we have in our lives and the video advertising that comes with it, means that in the street, away from our screens, customers need something completely different to stimulate them – something fresher yet less obvious to that which we see on our devices.

 When it comes to billboards, my design compositions consist of 80% visual elements with 20% information. For me, this combination of design and text will grab the attention of intrigued passers-by, who will then most likely connect and follow the brand on Social Media and other platforms via their smart phones, linking them to the wider brand campaign and the products available.